Ethnographical fieldwork devoted to the practice of the old game of “soule” in the present enlightens a form of revival, which is unusual because it doesn't claim to have any special relation with cultural heritage. In spite of its indisputable cultural value at a historical and at an anthropological level, this game isn't considered as a cultural heritage in the eyes of its players. The paper investigates the relations between soule and sports, before questioning its specific relationship to cultural heritage and showing how the actors in the revival of soule find alternative means to create a cultural value out of the game without using the usual heritage-building process.