The discourse of denunciation of the programme Loft Story which unrolled in the French national press in the Spring of 2001 reveals not only the rejection of this reality show programme, but acknowledges the pessismistic view of a changing world going on the road to its ruin. The criticism of Loft Story expanded into a severe diatribe against the transformation of our world into a society without values, barbarian, virtual and artificial, a totalitarian society, inhuman and exploiting man, from which beauty, decency, freedom, law, dignity and ethics have vanished.