As antitobacco campaigns are increasingly based on the techniques of propaganda, they are prone to use disgust as a rhetorical weapon against smokers, by associating smoking with repulsive images and ideas. In order to discern the various forms of disgust in prevention, we have selected a hundred antismoking tv commercials and posters which have been circulated in Western Europe, Australia and the us for over twenty years. Disgust continually appears in a wide variety of forms ranging from diseased bodies to malodorous chain-smokers and behaviors that displaying rejection. If such images attempt to warn the audience against the hazards of tobacco smoking, they equally pertain to stigmatize the smoker.