Today certain photographic exhibitions are set outdoors in order to bring art to the public. Through a case study, this paper examines the “poor use of images” as it is practiced in public places, by passers-by who do not identify the images as art, and do not consider themselves visitors. Their relationship to pieces of art, in this context, is built on an apparent paradox (they relate and, at the same time, do not relate to the pieces), and constitutes the minor key of observed situations and interactions (this relationship does not organize or structure these situations and interactions).