Hummus—a Middle Eastern dish and one of the most common foods in Israel—was appropriated several decades ago as an icon of Israeli culture and nationality. It represents rootedness, earthiness, local simplicity and most of all—Israeliness. Organic hummus—a recent version of the dish – represents an encounter of the global and the local in consumption, due to global ethical culinary trends. In this article I analyze how re-branding local food as organic adds a layer of cosmopolitanism, which is status related.