Making homemade wine, online

This article examines the ways in which amateur home winemakers interact online, on specialist internet forums and social media platforms. It explores people's motivations for making wine as a serious leisure pursuit, using the concepts of techne, technoscience, and tradition to analyze the different ways in which knowledge is generated and transferred in this field. Online winemaking communities develop their own internalized cultures, providing a realm within which certain types of knowledge are generated and shared.